MADRID DESTINO "VERANOS DE LA VILLA"

Veranos de la Villa Madrid's most eagerly awaited summer festival continues to spread across the city. In this year's event, due to last until 3 September, the cultural programme will be shared by 60 different stages compared to 36 last year. All of Madrid's 21 districts will be hosting activities, 80% of which are free of charge. You can expect concerts featuring popular, classical, jazz and electronic music; flamenco, dance and zarzuela; sports and traditional games; circus, magic and puppets; film, theatre, poetry, gatherings and other community-based activities never held in Madrid before, making up a programme with a total of 90 arts events and performances. Underwater electronic music, concerts to enjoy from your sleeping bag, a meteor shower accompanied by the official festival band, a tribute to flamenco legend Camarón and the première of a local community film are just a few of the surprises and novelties in store in this summer appointment with culture. More info   Art in Madrid The new guide Art in Madrid sets out to take a look at the capital's enormous cultural heritage. The publication, edited by Madrid Destino, explores everything there is to be discovered in the vast museum that is the city, highlighting unique places, like the Art Walk; the national museums, house museums and royal estates; plus a range of other exhibition venues and cultural spaces. More than 30 pages reveal curiosities and include a map with 11 of the capital's museums and a cultural calendar showing the most prominent arts events. Available in Spanish and English. More info 4th Centenary of Plaza Mayor in July During July, Madrid locals and visitors alike can continue to celebrate the 400th anniversary of the city's Plaza Mayor with some interesting new cultural and leisure activities. The Retrátate Madrid! exhibition (from 5 July), promoted by PHotoEspaña; a concert of film music (8 July) by the Municipal Symphony Band; a special music and arts event led by Veranos de la Villa (12 July); the TEDxMadridSalon event (14 July); and "Liceu a la Fresca" (21 July), a live broadcast of Il Trovatore from the Liceu Opera House in Barcelona. More info     August Fiestas Madrid in August is one big street party. During this month the capital will be holding three of its most famous festivals in neighbouring districts: San Cayetano (2-8 August) in the Rastro/Embajadores area; San Lorenzo (9-11 August) in Lavapiés; and La Paloma (12-15 August) the biggest and most important of all, based in La Latina. "Chulapos" (locals in traditional dress), "chotis" (the traditional dance of Madrid), streets decorated with Manila shawls and lanterns, typical flavours and a programme of events that range from children's competitions, live music by orchestras and pop groups, through to tapas routes and processions. It's all about partying, Madrid style. More info       Mad Cool Festival From 6 to 8 July, the Caja Mágica will be hosting the second Mad Cool Festival. The city's unique multidisciplinary venue is the perfect space to holding this cultural event that made its name by bringing together different kinds of artistic expression in a sustainable and responsible way, thanks to the participation of more than 60 national and international artists on five different stages. Acts confirmed include Foo Fighters, Green Day, Kings of Leon, Belle & Sebastian, The Lumineers, Ryan Adams, Wilco and M.I.A., who will be joined by the winning ten bands from Mad Cool Talent. More info           Sonia Delaunay-Terk in the Thyssen From 4 July and up until October, the Thyssen-Bornemisza museum will be hosting the first monographic exhibition in Madrid and Spain by artist Sonia Delaunay–Terk. This French painter and designer, originally from Ukraine, was a leading name in abstract art and one of the founders of simultanism together with her husband Robert Delaunay. The exhibition features some of her paintings, fashion designs and textiles, as well as her innovative work with poets and set designers, with special emphasis on the period during which the artist lived with her family in Madrid. More info esMADRIDmagazine With a very refreshing cover, the July and August issue of esMADRIDmagazine comes packed with activities so you can get the most out of Madrid's cultural and leisure diary. Highlights this year include Veranos de la Villa and the great festivals set to flood the capital with music: Mad Cool, Noches del Botánico, Rio Babel, Universal Music Festival and the Price concerts. The magazine also features activities and events commemorating the 4th centenary of Plaza Mayor; performances of Madama Butterfly and Macbeth in the Teatro Real; exhibitions in Madrid's leading museums and cultural venues; plus a sneak preview of the major events due to take place in September. More info

NOTICIAS BREVES DE MADRID

El embalse de Valmayor está situado al noroeste de la Comunidad de Madrid, en España. Pertenece a la cuenca del Guadarrama, si bien está construido sobre el principal afluente de este río, el Aulencia.

Aumenta el consumo de agua un 4,4% en 2017

Los madrileños hemos consumido 10.000 millones de litros de agua más en lo que va de año que en los seis primeros meses de 2016.* Esto supone un incremento del 4,4% en el consumo de agua potable, el valor de consumo más alto desde el año 2012*. Cada día de lo que va de año se han consumido en nuestra región alrededor de 1,3 hectómetros cúbicos de agua, el equivalente al volumen de la Torre Picasso y el estadio Santiago Bernabéu juntos. *El calor y la falta de precipitaciones son las principales causas de este aumento del consumo*. El mes de junio ha sido extraordinariamente calur... más »

76 plazas de aparcamiento a la venta en Tetuán

La Comunidad de Madrid ha puesto a la venta, a través de la Agencia de Vivienda Social, un nuevo paquete de 76 plazas de aparcamiento en el madrileño distrito de Tetuán.* Los precios de las plazas ofertadas oscilan entre 8.400 y 12.100 euros *para las situadas en la calle Flor de Lis y entre 17.000 y 22.400 euros en el caso de las situadas en la calle Joan Maragall (antes Capitán Haya). La oferta de las plazas fue publicada ayer, 30 de junio, en el BOCM. Los precios de los garajes son, en algunos casos, inferiores a la media del mercado en la zona, con lo que las plazas de aparca... más »

Adjudicadas 210 viviendas en alquiler de la EMVS

MiguelS en es por madrid - Hace 19 horas

Más de 2.000 viviendas entregadas desde 2015 [image: Adjudicadas 210 viviendas en alquiler de la EMVS] La Comisión Permanente de Adjudicación de la Empresa Municipal de la Vivienda y Suelo de Madrid se ha reunido hoy para valorar y, en su caso, aprobar las propuestas presentadas por la dirección de Gestión de Vivienda. Un total de 210 viviendas, *39 para jóvenes, 49 de régimen general y 122 en atención prioritaria *(situaciones de violencia de género, mayores de 65 años, pérdida de vivienda, y otras razones de vulnerabilidad excepcional), *distribuidas en 13 de los 21 distritos de la... más »

Nuevo carril bus en calle Alcalá entre Ventas y Ciudad Lineal por autobuses especiales corte línea 5 de Metro

La Empresa Municipal de Transportes de Madrid pone en marcha, a partir del lunes 3 de julio, cuatro *líneas especiales de autobús para sustituir el servicio de la línea 5 de Metro* (Casa de Campo-Alameda de Osuna) que permanecerá cerrada en su totalidad por obras desde ese día hasta, previsiblemente, el 3 de septiembre. Los Servicios Especiales de la EMT cubrirán cuatro tramos afectados: servicio SE1 entre Alameda de Osuna y Canillejas; servicio S2 entre Canillejas y Manuel Becerra; servicio S3 entre Embajadores y Aluche; y servicio S4 entre Aluche y Casa de Campo. *Imagen fuente @... más »

Balance de obras en viviendas de pueblos de la Mancomunidad de la Sierra Norte 2013-2016

Desde la Comunidad de Madrid se ha gestionado durante el año 2016, fruto del Plan Estatal de Vivienda, un total de 29,8 millones de euros para mejorar y rehabilitar distintos espacios urbanos en los municipios de Madrid, Torrejón de Ardoz, Móstoles y once localidades de la Mancomunidad de Municipios de la Sierra Norte, que han servido para *rehabilitar más de 5.100 viviendas que necesitaban algún tipo de reparación. * El consejero de Transportes, Vivienda e Infraestructuras de la Comunidad de Madrid, Pedro Rollán, ha dado a conocer estos datos durante la presentación esta mañana, ... más »

73 acciones del Ayuntamiento para mejorar la calidad de vida de los mayores

*“Una ciudad acogedora y facilitadora con las personas mayores es una ciudad amigable con todos sus residentes”*. Hoy, la delegada de Equidad, Derechos Sociales y Empleo, Marta Higueras, ha presentado, con la presencia de la alcaldesa de la ciudad, Manuela Carmena, *el Plan de Acción Madrid, Ciudad Amigable con los Mayores 2017-2019*, en el que el Ayuntamiento de Madrid va a invertir más de 903 millones de euros hasta 2019 y que busca dar respuestas a lo que la alcaldesa ha resumido como el replanteamiento de lo que supone envejecer. *“¿Qué quiere decir ser mayor?”,* se preguntó C... más »

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SPAIN THIS WEEK

Monday, 3 July 2017

30/06/2017 ​Mariano Rajoy announces that government will raise growth forecast for 2017 to 3% At the end of the 12th Poland-Spain Summit in Warsaw, the President of the Government, Mariano Rajoy, announced that on Monday, 3 July, the government will raise the growth forecast from 2.7% to 3%. Spain and Poland agree that the fight against terrorism is a priority for the European Union.

29/06/2017 ​"Economic growth and job creation must remain the main goals in Europe", says Mariano Rajoy The President of the Government, Mariano Rajoy, stated in Berlin (Germany) that Spain has been growing at a rate of more than 3% over the last three years. He also defended freedom of trade, the Paris agreements on climate change and advocated greater international cooperation on terrorism and immigration.

28/06/2017 Mariano Rajoy attends commemoration of the 40th anniversary of elections of 15 June 1977 The President of the Government, Mariano Rajoy, took part in the formal sitting of Parliament in the Lower House to commemorate the 40th anniversary of the elections of 15 June 1977. The ceremony was presided over by Their Majesties the King and Queen.

27/06/2017 Mariano Rajoy attends ceremony in tribute to victims of terrorism The President of the Government, Mariano Rajoy, attended the official event in memory and tribute to the victims of terrorism in the Lower House of Parliament. Ana Pastor, Speaker of the Lower House of Parliament, and María del Mar Blanco, President of the Victims of Terrorism Foundation, both spoke at the event.

26/06/2017 Mariano Rajoy receives women's national basketball team, European champions The President of the Government, Mariano Rajoy, congratulated the Spanish women's basketball team at Moncloa Palace following their victory in Eurobasket 2017, and expressed his conviction that their winning run will continue into the World Championships in 2018, which will be held in Spain.

29/06/2017 Government grants loan of 10.19 billion euros to Social Security system to pay pensions The government also approved the so-called "Summer 2017 Plan" and the Action Plan to prevent and fight wildfires. It also presented a report on entrepreneurs and independent contractors.

30/06/2017	​Álvaro Nadal predicts almost 9% increase in tourists this summer
29/06/2017	Ministry of Public Works welcomes agreement between stevedore employers' association and trade unions, end of strikes and return to stability at ports
29/06/2017	Spain takes in 184 refugees from Greece, 164 of Syrian nationality and 20 of Iraqi nationality
28/06/2017	Six people arrested over membership of terrorist group DAESH, four in Palma de Mallorca, one in Germany and another in United Kingdom
28/06/2017	Canary and Balearic Island residents to benefit from 75% subsidy on air and sea fares as of Thursday
27/06/2017	The Public Authorities consolidated deficit has shrunk to 0.37% of GDP in the first quarter, 45.6% less than in the same period of the previous year
27/06/2017	Contributory pensions amount to 8.75 billion euros in June
27/06/2017	The Government has presented its Third Action Plan with a commitment to develop 20 open government measures
26/06/2017	State Secretary for Tourism presents "Q" for Tourism Quality Flags
26/06/2017	Frigate Victoria assists 229 migrants off the coast of Libya
26/06/2017	Approval of the 2017 General State Budget 2017, driving economic growth and job creation while prioritising social spending
26/06/2017	Spain believes increasing inter-connections is essential to move towards single energy market
26/06/2017	"Operation Strait of Gibraltar Passage would not be possible without the close collaboration and good will of the Moroccan authorities", says Juan Ignacio Zoido

EL MERCADO DEL VINO ESPAÑOL

España ha experimentado en los últimos años un ascenso vertiginoso en la producción de vino y han adelantado muchísimo terreno en las dos últimas décadas en lo que respecta a su calidad, situándose sin complejos a la altura de la vanguardia mundial, que conducen franceses, californianos o neocelandeses.

Spain has experimented in the last years a dizzy ascent on the production of wine and they have advanced very much area in the last two decades regarding his(its) quality, placing without complexes at a height(the level) of the world forefront, which Frenchman lead, Californian or New Zealand.

El principal atractivo (claim to fame) de los vinos españoles en los mercados exteriores es su estupenda relación calidad/precio.

The principal attraction (claim to fame) of the Spanish wines on the foreign markets is his marvellous relation quality - price.

Es habitual hallar los artículos que periódicos y revistas ofrecen a sus lectores sobre la oportunidad de comprar vinos a través de los distintos canales de comercialización puestos a disposición del consumidor.

Is habitual to find the articles that newspapers and magazines offer his readers on the opportunity to buy wines across the different channels of marketing put at the disposal of the consumer.

La mayoría de los españoles, en la hipótesis de incluir el vino en algún grupo de productos alimenticios, sin duda lo harían en el de los productos de máxima calidad. Prácticamente existe una concordancia absoluta de opiniones en este sentido entre los consumidores de vino, puesto que en España este producto va siendo percibido como sinónimo de calidad, sobre todo en los consumidores más jóvenes y con un estadium cultural medio alto.

The majority of the Spanish, in the hypothesis of including the wine in some group of nourishing products, undoubtedly would do it in that of the products of maximum quality. Practically an absolute conformity of opinions exists in this respect between(among) the consumers of wine, since in Spain this product is perceived like synonymous of quality, especially in the most young consumers and with a cultural estadium high way.

Sin embargo, aceptando los especialistas de marketing que esta idea es absolutamente asumida por el consumidor, es importante comprobar la acepción que cada uno de los consumidores le da. Posiblemente, para una gran mayoría de consumidores calidad es sinónimo de excelencia., y posiblemente es en este sentido en el que se identifican calidad y vino.

Nevertheless, agreeing the specialists of marketing that this idea is absolutly assumed by the consumer, it is important to verify the meaning that each of the consumers him gives. Possibly, for a great majority of consumers quality is synonymous of excellence., and possibly it is in this respect in that quality and wine are identified.

La percepción de calidad histórica va asociada claramente al vino en lo que podríamos considerar su “mitología”, muy amplia y extendida. Pero, aunque esta situación es muy ventajosa a la hora de inducir o recomendar su consumo, un análisis en profundidad puede hacer ver que entraña ciertos riesgos potenciales.

The perception of historical quality is associated clearly with the wine in what we might consider his "mythology", very wide and widespread. But, though this situation is very profitable at the moment of inducing or to recommend his consumption, an analysis in depth can make see that contains certain potential risks.

La mitología del vino la conforman un conjunto de leyendas y creencias que surgen del alejamiento de la realidad dado que muchos estudiosos de la comercialización del vino en España basan sus propuestas en la “añoranza” de lo que es difícilmente accesible a una amplia mayoría de consumidores.

The mythology of the wine is shaped by a set of legends and beliefs that arise from the withdrawal of the reality provided that many learners of the marketing of the wine in Spain base his offers on the "nostalgia" of what is difficultly accessible to a wide majority of consumers.

Esta situación, en el caso del vino, es propia del pasado. La producción vinícola actual es un bien siempre apreciado y su limitación en el consumo esta en función a su expansión y adecuación a modos y maneras propias de la economía de mercado.

This situation, in case of the wine, is own of the past. The production vinícola current is good always valued and his(its) limitation in the consumption this in function to his expansion and adequacy to manners and own ways of the economy of market.

En la actualidad el alejamiento que incrementa el consumo de vino no es algo deseable por los propios elaboradores, inducidos por las posibilidades de negocio.  Con ello se pierde la posibilidad de combinar perfectamente la mitología, como aliado, y nos acercamos a la cruda realidad.

At present the withdrawal that increases the consumption of wine is not anything desirable for the proper makers induced by the possibilities of business. With it there gets lost the possibility of combining perfectly the mythology, as ally, and we approach the raw reality.

En esta nueva situación, el vino tiene que asumir su papel si desea conservar su posición en la apetencia de los consumidores, que sin perder su condición de producto de consumo, pueda responder al reto de seguir siendo sinónimo de calidad.

In this new situation, the wine has to assume his paper if it wants to preserve his position in the craving of the consumers, that without losing his condition of product of consumption, it can answer to the challenge of continuing being synonymous of quality.

Esta idea de calidad está siendo muy debatida, y es el exceso de oferta a través de las acciones comerciales de los productores, lo que desemboca a que la “máxima perfección de calidad” no precisamente se asocia al vino, salvo excepciones.

This idea of quality is being very debated, and it is the excess supply across the commercial actions of the producers, which ends to that " maximum perfection of quality " not precisely is associated with the wine, except exceptions.

El concepto de calidad es simplemente el grado de aceptación que produce en el consumidor un producto o servicio, aunque este concepto es algo más prosaico y mensurable. En estos tiempos la calidad ya no es algo utópico o irrealizable, sino que baja al terreno de lo concreto y se refleja en una serie de cualidades o parámetros medibles que permiten comprobar la adecuación o no de los productos a sus pretensiones.

The quality concept is simply the degree of acceptance that produces in the consumer a product or service, though this concept is something more prosaic and measurable. In these times the quality already is not anything utopian or unrealizable, but it goes down to the area of the concrete thing and is reflected in a series of qualities or measurable parameters that allow to verify the adequacy or not of the products to his pretensions.

En el ámbito comercial, no entraran productos que no hayan sido contrastado sus cualidades, y este es el gran reto del vino. Su presencia real en los mercados de competencia perfecta tiene que seguir siendo sinónimo de calidad para mantener un equilibrio o posición de liderazgo y para ello tiene que tener presente que asumir la acepción actual de este concepto,  es en definitiva la que abre o cierra los mercados.    

In the commercial area, they were not entering products that have not been confirmed his qualities, and this it is the great challenge of the wine. His real presence on the markets of perfect competence has to continue being synonymous of quality to support a balance or position of leadership and for it has to bear in mind that assuming the current meaning of this concept, is definitively the one that opens or closes the markets.

Articulo extraido del trabajo realizado por Pedro Rubio Dominguez, 
Titulado PLAN DE MARKETING PROMOCIONAL DEL VINO ESPAÑOL, para diversas Bodegas españolas de Denominación de Origen. 
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