Calbee, the manufacturer of salted snacks headquartered in Tokyo (Japan), announced on February 2 its intention of opening a subsidiary in Spain, a market considered to have great potential for its products. The operation is part
of its GLOBAL
expansion strategy.
of its GLOBAL expansion strategy.
Calbee España, SL, will be fully owned by Calbee Inc, and will invest twelve million euros in setting up the subsidiary firm to produce and sell salted snacks.
The first line of snacks Calbee intends to market in Spain is called Harvest Snaps and has been successful on the US market. The snack consists of crunchy oven roasted peas. The project will initially START sales of the product in supermarkets such as El Corte Inglés. Subsequently, the brand expects to expand business with new products and new sales channels.
sales of the product in supermarkets such as El Corte Inglés. Subsequently, the brand expects to expand business with new products and new sales channels.
The firm is currently SEARCHING for a managing director to set up the company in April. Sales will begin before April 2016 and net sales forecasts for 2021 are of 35 million euros.
for a managing director to set up the company in April. Sales will begin before April 2016 and net sales forecasts for 2021 are of 35 million euros.
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sus productos. La operación forma parte de su estrategia de expansión global.Calbee España, SL, estará totalmente propiedad de Calbee Inc, e invertirá € 12 millones en la creación de la empresa filial para producir y vender botanas saladas.
La primera línea de aperitivos Calbee intención de comercializar en España se llama cosecha Snaps y ha tenido éxito en el mercado estadounidense. La merienda consiste en guisantes asadas horno crujientes. Inicialmente, el proyecto se iniciará
la venta del producto en los supermercados como El Corte Inglés. Posteriormente, la marca espera ampliar el negocio con nuevos productos y nuevos canales de venta.La empresa está
buscando un director gerente para establecer la empresa en abril. Las ventas comenzarán antes de abril de 2016 y las previsiones de ventas netas para 2021 son de 35 millones de euros.____________________________________________________________________
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